Client

Healthline

Let's Break It Down

When HealthLine approached us with a brief to create a video about anemia, we didn’t hesitate.
Health, education, and empowering people to take better care of themselves and others are values we hold close—and this project ticked all the boxes.

Our task? Cornelius Blaum and Tom Placke, producers at HealthLine, gave us a script for a vital project to increase awareness and educate the American audiences about this condition. The video dives into the causes of anemia, how it manifests, and the steps individuals can take to better understand their health—empowering viewers with actionable knowledge to care for themselves and others.
To bring this project to life, we started with green-screen footage of a doctor delivering the script. We crafted a clean, professional background through compositing and enhanced the presentation with dynamic animations that made the information both engaging and clear.
Collaborating closely with HealthLine’s legal team, we ensured every detail was accurate and compliant, reflecting our shared commitment to health, education, and integrity.

Because caring for people starts with giving them the knowledge to care for themselves.


You can read Anemia's article here.